This collection consists of products that were developed to treat the hair by restoring shine and smoothness. This collection contains the most genuine hydrolyzed keratin. It allows the hair to absorb the product quickly which results in strengthening the structure of the hair by nourishing and reinforcing it. This makes the hair shinier, softer and helps reestablishing its q movement. Plus, it does not take out the curls or waves, it simply defrizzes the hair for ultimate shine and silkiness.


    • Brazilian Keratin

    Keratin is a fibrinous, naturally occurring protein that contributes to 89 percent of your hair’s structure. Keratin works wonders on frizzy, dry and damage looking hair because of the shine and moisture it provides to the hair by infuses your hair with strength and protects it from outside forces that can contribute to damaging its structure. It is responsible for strengthening and increasing the resilience of your hair. 

    • Vitamin E

    Vitamin E’s antioxidant properties could help reduce the amount of oxidative stress and free radicals that cause the hair follicle cells in a person’s scalp to break down,prevent tissue corrosion, and help build tissue. This keeps the follicles healthy and promote healthy hair growth. Vitamin E promotes blood circulation and acts as a deep moisturizer for the hair, preventing breakage and brittle hair. Vitamin E is also known to protect the hair from the sun and the elements.



    Novex Brazilian Keratin Shampoo is gentle cleanser that contains Keratin protein that reinforces the structure of the hair fiber, giving elasticity, ensuring shine and softness as well as increasing the natural movement of the hair after washing it. Use daily or during your regular weekly wash and it will smooth your hair fiber by strengthening the hair cuticle and it will deep repair damage caused by excessive use of heat tools such as hair dryer and flat iron.



    • Keratin Safe Formula 

    Sodium chloride or salt free formula that helps to protect your keratin treatment service. These high dollar brazilian blowout services need to be cared for in a specific way and require keratin proteins to rebuild the structure. This is a smoothing and hydrating shampoo that gently cleanses your hair and adds valuable nutrients and moisture to keep your hair looking its best.

    • Smoothing and Straightening Shampoo

    Specifically formulated for people that straighten their hair. If you flat iron or blow dry your hair regularly then you need extra moisture and hydration to keep up with your styling. This shampoo helps to reduce the amount of time it takes to smooth your hair in the morning all while keeping it nourished.

    • Heat Protectant for All Hair Types

    pH balanced to help protect your hair and helps to seal down your cuticle, protecting your hair color and keeping in vital nutrients. With a healthy cuticle layer you are able to avoid excessive heat damage and protect your damaged, fragile or over-processed hair types.

    • Adds Shine and Body

    Removes build up and product from your hair allowing you to achieve maximum volume and body. By sealing the cuticle down the hair become reflective and increases shine immensely.

    • High Quality Ingredients

    All Novex products use high quality ingredients and are manufactured to the highest standards. This product is safe and gentle enough for daily use and is ideal for men or women.

    • Sodium Chloride & Salt Free

    This formula is safe to use on all hair treated with keratin smoothing systems or other chemical smoothing treatments such as hydroxide relaxers and permanent waves.




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      68845335 / 96996929

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