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The Ultimate Guide to Keratin Smoothening Treatment: Debunking Facts & Myths.

Lush bouncy hair after kertatin treatment

What is Keratin Smoothening Treatment?

Keratin Smoothening Treatment, also known as Brazilian Blowout (which by the way is actually a brand name carrying a registered trademark), has gained immense popularity among Singaporeans in recent months. This revolutionary treatment, offered by Style by Louis & Co since 2008, is a game-changer when it comes to eliminating frizz and achieving straight, smooth hair. By coating the hair with keratin, the natural protein found in our hair and nails, this treatment delivers remarkable results that last for months. The effects of the treatment not only make hair easier to maintain but also reduce styling time and enhance hair's shine and strength.

The Controversy Surrounding Keratin Treatments

Despite the widespread popularity of Keratin Smoothening Treatments, there have been concerns regarding the formaldehyde content in some of the brands available on the market. While the Health Science Authority (HSA) in Singapore regulates these products, a few unscrupulous salon owners import products independently, potentially compromising safety. Therefore, it is crucial for customers to choose trusted salons that prioritize their well-being and adhere to strict quality standards.

For the unconvinced, Style by Louis & Co. has simplified everything you need to know about the treatment and its effects just for YOU

Debunking Misconceptions about Keratin Treatments

The Process and Results

Blowdrying hair in downward motion for frizz free hair after keratin treatment

Typically your hair is washed with a clarifying shampoo and blown dry before the treatment is applied section by section, and finally combed through the hair. Following this step, the procedure would defer from brand to brand but it definitely involves straightening of the hair with a hair dryer before sealing the treatment onto your hair using a flat iron.

Following this, clients are advised not to wet their hair for 48 hrs. The entire process takes 3 to 4 hours depending on your hair type and length.

Contrary to popular belief, Keratin Hair Treatments do not eliminate the need for blow drying or styling. After undergoing the treatment, it is still necessary to blow dry the hair in a downward motion while it is damp. This step activates the smoothing and de-frizzing properties of the treatment. However, the good news is that Keratin Treatment reduces blow-drying time by half, thanks to its amino acid-infused formula. Additionally, this treatment significantly reduces hair's porosity, minimizing water absorption and improving its overall manageability.

Post-Treatment Care

Monthly in salon moisturizing hair treatment

Following a Keratin Smoothening Treatment, it is essential to provide regular moisturizing and hydrating treatments to maintain the protein-moisture balance of the hair. Monthly in-salon

moisturizing treatments or weekly home-based intensive hydrating treatments work wonders in enhancing hair softness, smoothness, and shine. These treatments also create a protective layer around the hair, effectively sealing in the benefits of the Keratin Treatment and extending its longevity.

Keratin Smoothening vs. Rebonding: Understanding the Difference

While both Keratin Smoothening Treatments and Rebonding aim to achieve straighter hair, they differ significantly in terms of process and results. Rebonding is a chemical treatment that permanently changes the hair's internal structure, resulting in pin-straight strands. However, this process can be damaging to the hair. On the other hand, Keratin Treatments offer a temporary solution, lasting between three to six months, depending on the products used and individual lifestyle. These treatments soften curls, straighten waves, eliminate frizz, and improve hair texture without causing damage. With each treatment, the hair becomes healthier and better protected.

Choosing the Right Treatment

The market is flooded with various options for those seeking smoother, straighter hair. The two main categories are #hairbotox and #keratintreatment. Both types provide similar results in terms of frizz elimination and enhanced shine. However, there are some key differences worth considering. To learn more about the distinctions between these treatments, refer to another of our post on the subject.

Keratin treatment vs hair botox differences.

Maintenance Tips for Long-Lasting Results

The Role of Hair Care Products

To ensure the longevity of your Keratin Smoothening Treatment, it is essential to choose hair care products that are compatible with the treatment. Avoid shampoos, conditioners, and masks that contain sulfates and sodium chloride, as these ingredients can strip away the keratin. At Style's Shoppe, we offer a wide range of salt-free hair care products infused with keratin, which will help prolong the benefits of the treatment. Look for products that also contain Argan Oil, as it provides additional nourishment and enhances the treatment's effectiveness.

Protecting Your Hair

Saltwater and chlorine can be particularly detrimental to Keratin-treated hair. If you can't resist the sun, sand, and sea, it is crucial to apply a protective cream or oil to your hair before exposure. At Style by Louis & Co, we highly recommend using coconut oil as a protective barrier. Prioritizing these precautions will help maintain the quality and longevity of your Keratin Smoothening Treatment.


Keratin Smoothening Treatment causes hair fall making my hair thinner!

For any brand of Keratin Treatment, we apply the keratin formula onto the hair NOT the scalp so there's no way it would cause hair loss or thin. So then why do people attribute hair l⁰⁰⁰oss and thinning to Keratin Treatment? SImple Keratin Treatment smoothens hair making it less wavy and frizzy correct? Now let's think about it what kind of hair texture gives the most volume curly frizzy or soft silky straight hair? Definitely, most people would perceive straight hair as less voluminous.

Who's suitable and who’s not?

If you spend tons of time blow drying and flat ironing your hair and/or have curls that you want to loosen, or if your hair is overly voluminous, frizzy or lacks shine, you're likely a good candidate. Keratin Smoothening Treatments work on a variety of hair textures, including colour-treated or previously chemical-treated types. However, do avoid these treatments if

  1. you are pregnant,

  2. have severely damaged hair from too much bleaching,

  3. have bleached hair that's super fine,

  4. have stick straight fine hair or have slight waves you want to keep intact.

If you fall under any of the above do not fret cause at Style we offer Hair Nano Botox Treatment which would work perfectly for you!

If Keratin Smoothening Treatments claim to be "formaldehyde-free," what chemical is used to replace it?

For a keratin treatment to give you shiny, straighter, frizz-free hair for months, it must contain formalin (formaldehyde) or another aldehyde or a chemical that works in a similar fashion. Common "formaldehyde-free" products often contain glutaraldehyde, biformal (a.k.a. oxalaldehyde -- note the "aldehyde") and ammonium thioglycolate (the same chemical used in perms).

How do I know which brand of Keratin Smoothening Treatment is best for me?

It's not one-size-fits-all. In fact, you don't want a salon that only offers a single brand of Brazilian Keratin Treatment, because it's probably not the best one for your hair texture and thickness. We, at Style by Louis & Co, carry 5 different brands so there’s bound to be one suited for you.

Still Have Questions? Contact Us!

If you have any doubts or questions regarding Keratin Smoothening Treatment, our team of experts is here to assist you. Feel free to reach out to us and have your queries answered. Alternatively, you can conveniently schedule an appointment with us through our online booking system.

In conclusion, Keratin Smoothening Treatment is a revolutionary solution for achieving frizz-free, smooth hair. By understanding the process, debunking misconceptions, and following proper maintenance, you can enjoy the benefits of this treatment while ensuring the health and longevity of your hair. Choose Style by Louis & Co for a trusted salon experience that prioritizes your safety and delivers exceptional results.


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